Our 0% waste policy makes for a better environment in which we live.
The environment, recycling and sustainability is at the heart of what we do. We want to promote an environmentally conscious worldview where nothing is wasted and everything is used to its full potential – this is why the bicycle is our vehicle of choice!
Making bike components burns energy, typically non-renewable fossil fuels, and produces both greenhouse gas emissions and toxins. While some bike components can be recycled, others can end up in landfills. It is always a tragic waste, both for the environment and missed reuse opportunity, when bikes are thrown away or left to a life of disuse.
Reuse is the best form of recycling: especially when that reuse has the power to change lives in Africa. In each shipping container we pack around 500 bikes – only made possible using a well-honed ‘sardine style’ method of packing. We even pack spare parts and tools in gaps to get best value for money!